Instagram Year in Review: Here are the Top Trends from 2018


With 2018 almost coming to a close, Instagram took the liberty of highlighting some trends from the year and shared all the different ways the company’s global community came to the platform to creatively express themselves and get closer to the “people – and things – they love.”

According to the social network press release, Heart Love Sticker by Arata was the mostused Giphy sticker in Stories 2018, while Heart Eyes was the most-used Face Filter in Stories.

In Feed, the 


emoji was used in comments over 14 billion times. The happiest place in the world? Disneyland Tokyo, which saw the highest use of 


 in the caption!

Instagram is, of course, home to countless interests and communities; this year, ASMR was the top niche community trend of the year, with soap cutting, slime popping and makeup shaving continuing its steep rise in popularity.

The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally. K-pop’s dominance on social media is reflected by BTS “Army” being the top fandom community on the platform. The biggest viral dance challenge of the year was also born on Instagram, with #inmyfeelingschallengewhich included everyone from @theshiggyshow to @willsmith, coming in at number 1.

Last but not least, millions of people used Instagram to make their voices heard in 2018. The year’s top advocacy hashtags were #metoo (1.5 million), #timesup (597K), #marchforourlives (562K), demonstrating that Instagram can be a powerful platform for people to speak out and bring light to meaningful causes.

Here’s a recap of what you just read:

  • Most Used Face Filter in Instagram Stories: Heart Eyes
  • Most Used Giphy Sticker on Instagram Stories: Heart Love Sticker by Arata
  • Number of times  was used in comments: 14 billion
  • Happiest Geotagged Location in the World (highest use of in the caption): Disneyland Tokyo
  • Top Niche Community Trend: ASMR
  • Highest Growth Hashtag Community: #fortnite
  • Top Fandom Community: BTS (#btsarmy)
  • Top Dance Movement: #inmyfeelingschallenge
  • Top Advocacy Hashtags: #metoo (1.5 million), #timesup (597K), #marchforourlives (562K)
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