Priscilla Vilchis, known as the Hollyweed Queen by her thousands of followers on instagram, and CEO of the luxury line of cannabis products, Reina, believes that the COVID-19 pandemic has forced the marijuana industry to take two steps back but anticipates a leap forward in the near future.
“Sadly, I had to lay off more than 85 percent of my staff because of the big drop of orders from dispensaries and the loss of tourists,” said Vilchis. “But, we’ve gone from being an illegal business in the eyes of the federal government to an essential business, and the most recent COVID-19 economic relief package could potentially include marijuana businesses. That to me translates to a fast track to the legalization of marijuana in the United States.”
Vilchis says it’s clear that it’s no longer a matter of if marijuana will be federally legalized, but when.
“The pandemic has hit many industries hard and unfortunately many will not survive post-COVID, leaving many Americans without employment,” said Vilchis. “The marijuana industry could create thousands of new jobs so our economy can get back to where it was before or better. This industry does not discriminate and it opens the door to people of all genders, races, ethnicities and all walks of lives.”
Vilchis’ cultivation facility located just south of the Raiders’ stadium prides itself on hiring a diverse workforce that includes people over the age of 60, veterans and people of color.
“Lets get Americans back to work quickly with federal legalization so our economic recovery is quicker and smoother than ever.”
VP: HOW AND WHY DID YOU GET INTO THE INDUSTRY?
Priscilla Vilchis: By age 21, I had grown and managed multi-million dollar enterprises for some of Southern California’s top physicians by helping them navigate regulations within the healthcare industry. This experience not only made me successful at such a young age, but it also gave me a firsthand look at the opioid epidemic and consequently a new purpose in life: Get medical marijuana reimbursed by insurance carriers. In 2014, at the age of 28, I became the first female and first Latina to win licenses to cultivate and distribute marijuana in Nevada. A couple years later, I did the same in California.
VP: TELL US ABOUT YOUR CULTIVATION FACILITY IN LAS VEGAS
Priscilla Vilchis: We own a 25,000 square foot state-of the-art facility, just south of the strip, with 5 operational cultivation rooms. The building features a custom-made environmental control system that controls temperature, humidity, airflow, monitors irrigation, and warns staff when our grow room lighting is uneven or if lights need to be changed.
Priscilla Vilchis: Reina translates to queen in English and it’s a tribute to my roots and also to the nickname I was given by the media. We are currently offering high-quality cannabis flower pre-rolls, a sleek assortment of cannabis vape pens, THC lip balm, a full-spectrum CBD line, as well as Rosin and Rosin. We also have plans to add more products like topicals, edibles, and lubricants to our lineup in the upcoming months.
VP: WHERE CAN WE FIND YOUR PRODUCTS?
Priscilla Vilchis: Our cannabis products are sold at Planet 13, Nevada Made, The Grove, Deep Roots, Jenny’s Dispensaries, Acres, Blackjack, Cultivate, Showgrow and Euphoria. You can also follow us on instagram @reinalv and @hollyweedqueen.
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