Instagram announced this week that the company has been seeing accounts use third-party apps to artificially grow their audience numbers.
“Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity,” Instagram explained in a recent statement. “Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.”
According to the company’s issued statement, Instagram has built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.
The company also explained that they know some people may have unknowingly shared their login credentials with a third-party app. Users will receive an in-app message and can simply change their password to revoke access to the account.
These new measures will be ongoing, and accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted.