Last week, the Television Bureau of Advertising (TVB) hosted an exclusive discussion with state and national experts on the 2018 election and how to effectively reach voters through television advertising in Nevada.
“We’re here to discuss winning media strategies to market a candidate or a ballot measure.”
The panel discussion featured commentary from Strategies360 Nevada Senior Vice President John Oceguera, 8NewsNow political analyst Steve Sebelius and November Inc. Founder Mike Slanker.
The event is part of TVB’s ongoing We Get Voters campaign, which seeks to connect campaigns and political advocacy leaders with national political experts, the media, and local TV stations to share how local broadcast TV and digital advertising work together to influence voters.
“Why are we here? With a toss-up gubernatorial race, two senate races and two house races, Nevada is one of the centers of the universe for the 2018 election,” TVB CEO Steve Lanzano said. “We’re here to discuss winning media strategies to market a candidate or a ballot measure.”
A video of the panel discussion can be found here: https://bit.ly/2LtmkSy.
Discussion highlights include:
“We always say it’s not ‘TV or,’ it’s ‘TV and.'” – TVB CEO Steve Lanzano on TV Versus Digital Ad Buying
“I still believe TV shapes hearts and minds… it’s about getting the emotion with TV and then you increase frequency digitally.” – Mike Slanker on Political Ad Strategy
“Funding in Nevada is huge, not just the money being raised and spent by candidates, but it’s outside spending that will go down the ticket.” – Steve Sebelius on 2018 Election Campaign Resources
“Campaigns have to define their candidates with paid and earned media earlier than ever.” – John Oceguera on 2018 Campaign Strategy
This is the second We Get Voters event hosted by TVB. The first was held in Phoenix, Arizona on May 9th.