Snapchat Introduces “Friendship” Feature to the Masses

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Snapchat recently introduced a new way to celebrate your friendships within the ephemeral video and photo sharing app. Starting this week, users will now be able to tap on a friend’s Bitmoji to find their Friendship Profile.

Well, it’s rolling out this week, but you get the point.

In each Friendship Profile, users can now find the images, videos, messages, links, and more that they have saved in Chats with their friends, all in one place.

The new features make it easy to find your favorite memories and the important information you’ve saved over time.

According to Snapchat’s PR peeps, it’s the fastest way to find the highlights of your friendship and the perfect way to celebrate your relationships privately–each Friendship will only be visible to you and the person (or Group!) that you are friends with on Snapchat.

Oh, Snap.